Predicting Success by Lahey David
Author:Lahey, David
Language: eng
Format: epub
ISBN: 9781118985991
Publisher: Wiley
Published: 2014-10-13T00:00:00+00:00
Chapter 7
How to Communicate
COMMUNICATION IS THE EXCHANGE OF INFORMATION AND ideas from one individual to another. In its simplest forms, it involves a sender conveying something to a recipient. A manager sticks her head into her sales manager's office and delivers a directive, shoots an e-mail to her executive assistant, or sends a memo to her product development team. Done.
Sounds simple, right? Think again.
Brewing under the surface of this operation is a boatload of potential for trouble. Effective communication, after all, only takes place if the recipient understands the data that the sender intended to transmit. And there are numerous examples of corporate initiatives that failed for no more reason than a stumble in communication.
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